There's a famous saying by the father of infographics, Edward Tufte: Good design is a lot like clear thinking made visual. Which also means that, before you can design, you have to have a clear idea, well-stated. No matter how good a designer is, they can't take a convoluted idea and create something that communicates clearly.

We work by first making sure there is a clear, unique idea. A brand has to be distilled into its most poignant form in order to be repeatable, memorable, and to become the foundation of something beautiful and meaningful.

Getting a clear idea—defining what makes your business unique—is hard. When we work with clients, we follow a process to arrive at the clear idea, and we've created a free workbook to help entrepreneurs start their own journey to differentiation. 

Every business is unique and this process is not a one-size-fits-all, but it's a great place to start. Hope you find it helpful!